The new IDEA book is MY BEUTYFULL LYFE by Davide Sorrenti. This is the book of Davide’s fashion photography, made between the years of 1995-1997. MY BEUTYFULL LYFE is the third IDEA book edited and designed by Davide’s mother Francesca. It follows ArgueSKE (2019) and Polaroids (2020). Both of those books are completely sold out with high demand for resale. The audience and interest in Davide is greater now than when we first started. It’s growing!
MY BEUTYFULL LYFE is a major monograph of some extraordinary work in fashion. There is a slight overlap with some imagery now familiar from ArgueSKE and the See Know Evil documentary but, for the most part, this is an untold, unseen story. The dedication on the first page reads...
Dedicated to all the editors, creative directors, stylists, hair and make-up artists and, of course, all the beautiful people who worked side by side with Davide, including all his friends and family who supported his vision.
Legends never die.
Like his elder brother Mario, Davide could work within classic fashion photography aesthetics. The book is full of amazingly beautiful, elegant imagery — albeit with a nineties sensibility.
But he also shot many pictures— particularly menswear stories—that were, like, not even one step removed from the street. Unlikely models in clothes that, even if not their own, might as well have been.
Hardcover with debossed print and text on front cover and blind embossing on back
31 x 24cm