Alla Carta - N°26 "Sei un Mito"

Name: Alla Carta - N°26 "Sei un Mito"
Brand: Yvon Lambert Bookshop
Price: 25.00 EUR
Availability: InStock

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The term “idol” has ancient roots, originally tied to religious devotion. Over time, however, the idea of the idol has evolved, and veneration has shifted from the divine to a person or symbol embodying collective ideals and desires. The cult of the supernatural—of gods or demigods—has given way to the cult of earthly, human idols.

In 1993, the Italian pop group 883 released Sei un mito (You’re a Legend), describing the object of their devotion as someone unreachable, impossible. Today, contemporary idol worship plays out in followers, likes, and views, while fame—once a byproduct of exceptional skill or talent—has become an end in itself.

Legend is now humanised, stripped of its golden aura, fuelling the illusion that fame is within everyone’s reach. The contemporary idol is an ordinary person who reflects the aspirations, desires, and sometimes the disappointments of ordinary people. In a time driven by market frenzy and a hunger for consumption, we are constantly encouraged to manufacture new idols—only to consume them like the latest seasonal trend.

In this issue of Alla Carta, we wanted to explore what it means to be an idol, a legend, a trend, or a souvenir. In our interview with Maurizio Cattelan, he describes it as being like “a broken clock: you’re right at least twice a day.” But we don’t expect our idols to be right all the time—what’s important is having faith.

Pages: 196
Dimension: 225 x 310 mm
Edition: ss25
ISSN: 2280-9309

* Please note that colors may slightly differ between the screen and the actual product.

Art • Design • Fashion

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We offer worldwide shipping via French national post service, La Poste's Colissimo, Priority Mail, or Delivengo. The shipping fees for your order will be automatically calculated based on factors such as package weight, volume, and destination. If you prefer us to use a different carrier service such as UPS, FedEx, or DHL, please contact us prior to placing your order.

Transit estimates

Colissimo (Siganture on delivery):
- France: 2-3 business days
- Europe: 3-5 business days
- Other countries: 5-8 business days

Standard Mail / Priority Mail (No signature required):
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- Europe: 5-7 business days
- Other countries: 7-14 business days

Delivengo (No signature required):
- Other countries: 7-14 business days

Please keep in mind that delivery times are estimates and may be delayed due to high volumes at the carrier and customs processing.

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You can skip the shipping fees with free local pickup at our bookshop in Paris. After placing your order and selecting local pickup at checkout, your order will be prepared and ready for pick up within 24 hours (excluding weekends and holidays). We will send you an email when your order is ready along with instructions.

Our in-store pickup hours are from 10am to 7pm from Tuesday to Saturday, from 2pm to 7pm on Sunday. Please have your order confirmation email with you when you come.