A.P.C. is a Parisian fashion brand founded by Jean Touitou in 1987 during an experiment with a men’s clothing collection called Hiver 87. A.P.C., which stands for Atelier de Production et de Création, is known for the unique and unassuming yet highly refined aesthetics applied to top-quality fabrics in their products. With iconic items like Japanese selvage denim pants, the Half Moon bag, and the Judith Sandals, A.P.C. extends its appeal beyond Paris to global metropolises like Tokyo, London, and LA, generating a cult-like following worldwide.
THE PARIS WAY
Parisians share their experiences with A.P.C.
Various thoughts by Jean Touitou and the A.P.C.
Jean Touitou, founder of A.P.C.
THE HEART OF A.P.C.
A.P.C. studio and atelier as the cradle of balanced designs
Sporting the brand’s essential items, corporate employees talk about the A.P.C.’s aesthetic
BRAND WITHIN A BRAND
Collaboratively produced A.P.C. quilts, sneakers, and American clothing line
The chronicles of A.P.C. campaigns reflect the brand’s aesthetic
Introduction to Transmission, published to commemorate A.P.C.’s 30th anniversary, and interview with editor Haydée Touitou
23 RUE ROYALE 75008 PARIS
The living archive of A.P.C.
Ezra Petronio, founder of Self Service
A.P.C. continues to evolve through active explorations into a variety of industries
Four brands seek simple answers from the core
Masamichi Katayama, founder of Wonderwall
A.P.C. IN THE CITIES
Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul
A.P.C. enthusiasts react to the brand spirit
A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim
The journey of A.P.C., a brand that grows with understated designs and high quality
CEO Francois-Cyrille de Rendinger
Art Director Judith Touitou
In the heart of A.P.C.’s creative DNA
The things that inspire Jean and Judith Touitou
The basic elements of the denim pant
A.P.C.’s growth in numbers
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf trough with ease.
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