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Magazine B Issue #53 : MUJI

Magazine B Issue #53 : MUJI

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Intended to be a generic line for the Seiyu Supermarket Group, Muji was launched in Japan in 1980, as Mujirushi Ryohin, which means “no-brand quality goods.” Having initially started out with just 40 products, Muji now sells more than 7,000 different items and has successfully expanded into the housing business, proving that a brand can indeed sell a lifestyle aesthetic.




Images of Muji shoppers and comments on Muji from the media

A multifaceted take on the Muji brand from Professor Ken Kusunoki

Muji’s approach to consumption as defined 124 by its lineup of over 7,000 items

Past project collaborators remember and 126 reflect on their experiences working with Muji

A comprehensive look at Muji houses from designer Kenya Hara, a member of the Muji advisory board

The Muji House, a modern living option that draws to mind a catch-all for holding odds and ends

Identifying and understanding Muji style with Yu Yamada, director of creative agency Method

City dwellers whose conceptions of style align with the ideas of Muji

Glimpses of Muji products as they are actually used

Found Muji, a project devoted to finding and recognizing “Mujiness”

Observing what makes Muji products distinct

The story behind the birth and growth of Muji

Examples of how Muji has given back to the community and supported the environment

Muji headquarters in Japan, where the brand philosophy is a part of life

Muji’s key consultative body of five outside creative directors

The history of Muji as seen through its simple print advertisements

Exploring Muji’s overseas sales strategy and experiences with Director of East Asia Business, Satoshi Shimizu

An interview with Masaaki Kanai, chairman of Ryohin Keikaku

Muji by the numbers


Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf trough with ease.

© Magazine B

Design •  Japan •  Lifestyle •  Magazine b •  Un été coréen

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