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Glen Luchford - Prada 96-98 (2nd Ed.)

Glen Luchford - Prada 96-98 (2nd Ed.)

Prix habituel €105.00
Prix habituel Prix soldé €105.00
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The (not) new IDEA book is PRADA 96-98 by GLEN LUCHFORD. SECOND EDITION.

Due for publication end of the November 2021. It is, very possibly, one of the greatest fashion photography books ever made. We can say that - as IDEA - because although we are publishing it, it was Prada who commissioned Glen; Glen that spent two years of his life making these images; Amber Valletta and Willem Dafoe and Joaquin Phoenix and others who modelled for him; David James who art directed the original campaigns and Ezra Petronio who has designed and fashioned this new book. And then there is Lou Stoppard who interviewed Glen for the text in the book. And... the Italian printers and bookbinders who took such care over it.

“I see them as cinematic but I wasn’t creating narratives. I just had films in my head and scenes that always stuck with me, and I wanted to find a way to recreate them in a fashion context - it was nothing more complex or intellectual than that, it was pretty simplistic actually.” Glen Luchford. 

The book has large 12 x 11 pages on which many of fashion’s most iconic and memorable photographs are beautifully printed. In sections between them, inserts on Chromolux paper are sewn in. These mini booklets present contact sheets, lighting tests, alternate takes and location shots. In the discussion with Lou
Stoppard, Glen tells the story of the making of these images.

“I did feel sorry for Amber. That water was actually full of these little red wriggly worms that were absolutely disgusting. As I was shooting it, I just remember thinking, if I were her I would be freaking out. They were going in her ears up her bum, everywhere.”

Text by Lou Stoppard and Glen Luchford
Art Direction by Ezra Petronio
Production by Dominik Pollin

Clothbound hardback with debossed prints and text on front cover and printed photograph on back cover
30.5 x 28cm
116 pages including Chromolux inserts
Edition of 1000

© IDEA

Fashion •  Idea •  Photography

Shipping Information

We ship worldwide by French national post service, La Poste's Colissimo, or Priority Mail. Shipping fees for your order will be automatically calculated depending on the weight, the volume of the package(s) and the destination. If you want us to ship by another carrier service (UPS, FedEx, DHL...), please write us before placing an order.

We try our best to pack the products in the most protected way possible. For posters and prints, we roll in a cardboard tube and pack the tube in a cardboard box. Some products (i.e. books and posters) may not be able to be packed together. Orders with different product types or sizes can be subject to double shipping fees.

Preparation Time
Orders are processed within 1 to 2 business days (excluding weekends and holidays) after receiving your order confirmation email. You will receive another notification when your order has shipped. Some products are likely to be in the process of restocking and may require more time to prepare. In this case, we will inform you by email.

Transit estimates
Colissimo:
- France: 2-3 days
- Europe: 3-5 days
- Other countries: 5-8 days

Priority Mail:
- France: 2-3 days
- Europe: 5-7 days
- Other countries: 7-14 days

Learn more about our shipping and return policies.

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