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Glen Luchford - Prada 96-98 (2nd Ed.)

Glen Luchford - Prada 96-98 (2nd Ed.)

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The (not) new IDEA book is PRADA 96-98 by GLEN LUCHFORD. SECOND EDITION.

Due for publication end of the November 2021. It is, very possibly, one of the greatest fashion photography books ever made. We can say that - as IDEA - because although we are publishing it, it was Prada who commissioned Glen; Glen that spent two years of his life making these images; Amber Valletta and Willem Dafoe and Joaquin Phoenix and others who modelled for him; David James who art directed the original campaigns and Ezra Petronio who has designed and fashioned this new book. And then there is Lou Stoppard who interviewed Glen for the text in the book. And... the Italian printers and bookbinders who took such care over it.

“I see them as cinematic but I wasn’t creating narratives. I just had films in my head and scenes that always stuck with me, and I wanted to find a way to recreate them in a fashion context - it was nothing more complex or intellectual than that, it was pretty simplistic actually.” Glen Luchford. 

The book has large 12 x 11 pages on which many of fashion’s most iconic and memorable photographs are beautifully printed. In sections between them, inserts on Chromolux paper are sewn in. These mini booklets present contact sheets, lighting tests, alternate takes and location shots. In the discussion with Lou
Stoppard, Glen tells the story of the making of these images.

“I did feel sorry for Amber. That water was actually full of these little red wriggly worms that were absolutely disgusting. As I was shooting it, I just remember thinking, if I were her I would be freaking out. They were going in her ears up her bum, everywhere.”

Text by Lou Stoppard and Glen Luchford
Art Direction by Ezra Petronio
Production by Dominik Pollin

Clothbound hardback with debossed prints and text on front cover and printed photograph on back cover
30.5 x 28cm
116 pages including Chromolux inserts
Edition of 1000


Fashion •  Idea •  Photography

Shipping Information

Preparation Time
Orders are processed within 1 to 2 business days, from Tuesday to Friday (excluding public holidays) after receiving your order confirmation email. You will receive another notification when your order has shipped. Some products are likely to be in the process of restocking and may require more time to prepare. In this case, we will inform you by email.

Packing and Shipping Rates
We take great care in ensuring that our products are packed in the most protective manner possible. For posters and prints, we roll them into a sturdy cardboard tube and then pack the tube into a cardboard box. However, please note that certain products, such as books and posters, may not be able to be packed together. As a result, orders with different product types or sizes may be subject to double shipping fees.

We offer worldwide shipping via French national post service, La Poste's Colissimo, Priority Mail, or Delivengo. The shipping fees for your order will be automatically calculated based on factors such as package weight, volume, and destination. If you prefer us to use a different carrier service such as UPS, FedEx, or DHL, please contact us prior to placing your order.

Transit estimates

  • Colissimo (Siganture on delivery):
    France: 2-3 business days
    - Europe: 3-5 business days
    - Other countries: 5-8 business days

  • Standard Mail / Priority Mail (No signature required):
    - France: 2-3 business days
    - Europe: 5-7 business days
    - Other countries: 7-14 business days

  • Delivengo (No signature required):
    - Other countries: 7-14 business days

Please keep in mind that delivery times are estimates and may be delayed due to high volumes at the carrier and customs processing.

In-store pickup
You can skip the shipping fees with free local pickup at our bookshop in Paris. After placing your order and selecting local pickup at checkout, your order will be prepared and ready for pick up within 24 hours (excluding weekends and holidays). We will send you an email when your order is ready along with instructions.

Our in-store pickup hours are from 10am to 7pm from Tuesday to Saturday, from 2pm to 7pm on Sunday. Please have your order confirmation email with you when you come.

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