For ages, people around the world have loved coffee, a beverage on which countless cultures have been built in a host of metropolises and countries. Each coffee variety responds to terroir and production conditions, and like fashion, these nuances have become indicators of individual preferences and tastes of coffee lovers. Before the green beans nestled inside the coffee cherries can be served up as hot beverages, they must pass through the hands of farmers, roasters, and baristas, who comprise an industry valued at over USD 100 billion worldwide. Also, like a symbol of exchange between societies and communities, coffee culture wields enormous influence on lifestyle and adjacent industries. Today, great coffee experiences are being redefined by the movement to produce and consume coffee in a sustainable way as well as fair trade, which secures proper price points for coffee products.
Contents
INTRO
LETTER FROM F
BEHIND THE SCENES
Key players in the coffee industry and their roles
NORDIC COFFEE SCENE
The present and future of Nordic specialty coffees
ACADEMIC MANUAL
Everything about coffee, from history to culture and from class to trends
COFFEE ENCYCLOPEDIA
Coffee guide that covers coffee bean types and roasting practices
INTERVIEW
Tim Wendelboe: Founder of Tim Wendelboe Coffee and icon in the Scandinavian coffee scene
Geoff Watts: Vice president of Intelligentsia Coffee and credited with introducing direct trade
NEW PARADIGM
Cafés committed to bringing the quintessence of coffee to life
F CUTL
Sophisticated branding displayed in packaging
COFFEE TABLE
Coffee to round out a perfect meal
HOME BREWERS
Four brewing enthusiasts who are forging their own coffee worlds
INTERVIEW
Masashi Goto: Founder of Typica, an innovative directtrade online platform for green coffee beans
CAFE SOCIETY
A list of up-and-coming cafés in major cities
FESTIVAL
Global coffee festivals, including the Café Show Seoul
COFFEE MATES
Groundbreaking tools and equipment that shifted trends of the coffee market
MARKET
A wide variety of ready-to-drink coffee products
REFERENCES
Books and video clips recommended by coffee experts
DICTIONARY
INDEX
© Magazine F