Joe Lai & Heitai Cheung - Big Hair
Joe Lai & Heitai Cheung - Big Hair
Joe Lai & Heitai Cheung - Big Hair
Joe Lai & Heitai Cheung - Big Hair
Joe Lai & Heitai Cheung - Big Hair
Joe Lai & Heitai Cheung - Big Hair
Joe Lai & Heitai Cheung - Big Hair
Joe Lai & Heitai Cheung - Big Hair
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Joe Lai & Heitai Cheung - Big Hair

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Lancement / Signature
9 novembre 2021
18h - 20h

Book Launch / Signing
November 9, 2021
6 PM - 8 PM

***

Inspired by ‘upstyles’ and weaving techniques from the 1960s of Tokyo; especially by the pioneering of famous geisha hair master Junji Noburyu (or ’Shinryu’), photographer Joe Lai (b. 1977, French) and hairstylist Heitai Cheung (b. 1989, Hong Kong) became contagious by Noburyu’s passion by applying his techniques on modern Asian women. The fundamental book of which techniques Big Hair is based on was originally referenced as a technical book, but for Lai and Cheung a new realm of magic was found within its pages, as well as for the participating models who all had dreamt about being styled with this classical hairstyle. Heitai Cheung devoted a year to perfect the techniques needed to complete the series.

First edition of 500 copies.

20 x 25,7 cm
44 pages
22 color plates
Color offset printed softcover
Perfect bound
Color offset printed dustcover
ISBN 978–91–88113–55–9
Published in 2021

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