Paul Rand - L'Art du designer
Paul Rand - L'Art du designer
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Lancement / Signature
18 janvier 2022
18h - 20h
Book Launch / Signing
January 18, 2022
6PM - 8PM
***
Paul Rand fut incontestablement l’un des designers graphiques majeurs du XXe siècle et son travail précurseur dans les champs du design graphique et de la typographie a exercé une profonde influence sur l’ensemble de la profession. Appliquant les leçons de l’art moderne, en particulier celles du Bauhaus, au domaine industriel, il contribua à faire de l’« art commercial », pratique jadis située au plus bas de l’échelle des valeurs, une partie intégrante des beaux-arts.
L’Art du designer regroupe une sélection d’essais de Paul Rand sur le design ainsi qu’un aperçu de son travail réalisé entre les années 1930 et 1980. Dans cet ouvrage publié ici pour la première fois en français, l’auteur explore un large éventail de sujets comme le rôle de l’humour dans tout travail de design, la création de logotypes, le rapport entre forme et couleur, le rôle des symboles, ou le lien entre politique et design. Chacun de ces essais est illustré par des créations de Rand – affiches, jaquettes de livres, publicités, logotypes, packaging – et par les œuvres d’artistes qu’il admirait.
Avec une préface de Yorgo Tloupas et une postface de Steven Heller.
Traduit de l’anglais par Perrine Chambon.
Parution : novembre 2021
Langue : Français
Designer : Paul Rand
Format : 190 x 254mm
Pages : 248 p.
ISBN : 9782490077465
© B42
B42 • Design • Event • Graphic design • Typography
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